Search Engine Optimization (SEO)

If a website is invisible to search engines does it really exist?

There are several dynamics that factor into a customary online search on Google, Bing, Yahoo and other search engines, but many online search efforts don’t last more than one page. Most click-thru behavior studies suggest that between 75% and 95% of click-throughs for organic listings take place on page 1 as well. If a website doesn’t index on the first page for a key term, there’s a very good likelihood it’s listing will never be seen.

At Media Integrations, we understand how search engines “think.”

We identify the essential keywords for each client. We conduct extensive competitive research to evaluate the terms and tactics being used by the most visible and successful businesses in each industry. We layout, write and code every website we create for optimal search engine activity. Because we understand the importance of granularity when it comes to search engine optimization, our websites — even for the smallest clients — are rarely fewer than 20 pages. Our site pages are tactically written for humans and search engines. Each is focused on a specific topic of importance from an SEO perspective.

The most visually appealing website can’t accomplish a company’s objectives if prospects and potential repeat customers are unable to find the content and respond to the calls-to-action.

Because search engines are constantly fine-tuning their algorithms, Media Integrations develops and implements a comprehensive Search Engine Optimization (SEO) strategy for our clients. Our ongoing SEO services include monitoring, management and implementation activities to build and maintain search engine visibility.

Unlike most companies, our SEO services also include monitoring performances on the directories and customer review sites that consistently show up on page one of our clients’ keyword searches. (Angie’s List, BBB,, Yelp, Google+, etc). This extra analysis allows us to make sure that our clients’ online identity extends to other popular websites that prospects are most likely to visit in search of businesses like our clients.

In the early stage of this process, we find a surprising number of leading sites where our clients’ information is either non-existent, incorrect or outdated. In these circumstances, we take the necessary measures to ensure that the online information is accurate and consistent.

At Media Integrations, we also extensive experience in modifying existing websites to make them more SEO-friendly. If your business lacks the online presence it needs to be competitive, contact Media Integrations for an Online Visibility Assessment. We’ll be happy to identify the contributing factors and devise a plan to correct it. Please contact us at 919-362-6730, or by filling out our online contact form to the left.

“I couldn’t be more pleased with our search engine optimization work with Media Integrations. When we began their SEO program in 2012 we set out to become the dominant equipment appraisal firm in the Carolinas and Virginia. They worked diligently to make that happen. Now we get calls and clients nationwide, all because prospects can find us online, visit our website and learn about our services and credentials. We’ve worked in over 40 states since we hired Media Integrations and their SEO expertise has been a big part of our success.”


– Bob Brumbaugh, Brumbaugh Appraisals, Raleigh, NC

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