Our Process

In this phase our team members build out our internal proprietary Competitive Analysis document.  We undertake a detailed assessment of our client’s internet profile, as well leading competitors and other businesses with significant online visibility.  We capture and assess information from anywhere between a half dozen and a dozen “comps” — drawing conclusions about the variables that separate the industry leaders from the also-rans.  Our ability to evaluate businesses’ brand identity & positioning statements, search engine efficiency, social media profile and overall web-based effectiveness gives us invaluable insights in developing our clients’ strategic marketing plan.

This is the stage in our process where we show clients “our homework” and present our detailed plan (usually in person). Our team recaps the highlights of our Discovery Meeting, reveals key findings from our competitive research and delivers a specific marketing plan, complete with strategic assessments, tactical recommendations, anticipated timeline and proposed deliverables.  After making our recommendations, we engage in an in-depth follow-up conversation.  We answer questions and collaborate with our client to finalize our marketing plan.   The ultimate goal of this meeting is to share our insights and begin the implementation process of the project.

The execution phase of our working relationship can move in many directions, depending on the scope of work. In the case of website builds, our team usually handles virtually all of the web design & layout, copywriting, content creation, insertion of meta tags for search engines and registration of the website and business with the leading search engines, directories and customer review sites.   For other projects, such as branding exercises, social media, database marketing, customer reviews & reputation management programs, general marketing and market segmentation strategies, marketing collateral, event marketing, advertising, video production and search engine optimization (SEO), we customize our plan, deliverables, timetable and budget for each specific client.   In many cases, we wind up bundling a series of services (much like cable and phone companies do).  One typical arrangement is our Comprehensive Services packages, which usually include a combination of SEO monitoring, social media campaigns, online reputation management and ongoing website updates. This approach allows us to accomplish more results for our clients, with a financial investment that is more cost-effective than an a la carte pricing approach.