Bob founded Media Integrations in 2003 and directs the company’s operations, working closely with all of our team members and clients.
In Bob’s “first career,” he was a nationally recognized radio programming & management consultant and media executive; playing key roles in several radio station format launches and contributing to successes of dozens of corporations, several hundred media organizations and countless employees. He is recognized by many peers as a skilled marketing tactician and product strategist. Since 1996 Bob has held corporate positions in five internet start-up companies, assuming managerial roles in marketing, content creation, research, public relations, promotions and personnel management positions.
With Media Integrations, Bob has focused on building a customer-oriented organization, that leverages its expertise in branding, marketing strategies & tactics and competitive research, to provide clients with a wide-range of services. The primary objectives of Media Integrations are to help clients differentiate themselves from competitors and to implement strategic plans to market those distinctions to the beneficial market segments. One of Bob’s primary responsibilities is to participate in the competitive analysis and marketing plan development for each client.
A Communications graduate from Kent State University and Raleigh-Durham resident since 1994, Bob is active in local Chambers of Commerce. He’s a founding executive of Business Resource Groups in Fuquay-Varina, Apex and Holly Springs. The BRGs provide pro bono business consultation and mentoring services for start-ups, emerging businesses, and entrepreneurs.